Everlane was one of the first brands to come onto my radar that had a sole sustainability and ethical focus to their brand. No brand (that I was aware of) at that sort of capacity had ever been so explicit with their cost breakdowns (i.e. where and how much of the money you pay goes towards production, materials etc.), factories and resources required for production (such as energy, water and plastic for example). It had been truly fascinating and refreshing to see a brand actually care more about the pretty clothing they put out.
If you've read any of my previous sustainability posts, then you know I love Everlane as they have made a feature in each one. The day has finally come where I own a few of their pieces and I wanted to dedicate a blog post to it (#notsponsored #justpassionate btw).
Because these are not just any pieces, they are a part of their new ReNew range which uses all recycled plastic and is the beginning of their mission to cease all the use of virgin plastics in their supply chain by 2021. I have recently become quite adamant about not purchasing any clothing with a large portion of polyester content (30%+) as, not only do retailers make a fortune marking up garments as polyester is so cheap fabric to produce and use, but they don't last nearly as well as natural fibres or feel comfortable on the skin and to wear. But Everlane's ReNew campaign raised a very good question - what about all the plastics already on the earth? And then, it also made me hyper aware of all the single-use plastics I use in my daily life.
So, the campaign is pretty damn good but the pieces from the range are so good too! The range consists of five puffer jacket styles (something for everyone), a parka jacket and two fleece styles that I've styled up in today's blog post. Even though, summer is coming on strong here in Australia, I have actually been getting a lot of wear out of the fleece jumpers, especially the half zip style for the odd cooler days and chilly evenings.
To keep in the sustainable theme, I styled the fleece sweatshirt with a vintage pleated skirt (hand-me-down from my sister) and some old favs, my Urban Outfitters necktie which I got a good two or three years ago and my Superga trainers from last year. Everlane also includes how many plastic bottles each of the styles take to make, which I think is a brilliant way of putting in perspective how many resources it takes to produce any one item of clothing - and also means you can purchase polyester garments guilt free. I paired the half-zip fleece sweatshirt with some 100% wool trousers, also from Everlane, with the same bag and shoes but I also added a little something extra with these pearl earrings and dark lippy. The normal sweater uses 35 plastic bottles and the half-zip uses 36 bottles. Even though these fleece jumpers give me total hike-camping-chic vibes, I found them super easy to style and they are just so simply to chuck on with anything, especially in the muted oat shade. I would definitely consider getting these in some other colours! In terms of comfort, because they are polyester, they definitely don't breathe as much as natural fabric would, such as cotton or wool, so it is something to keep in mind when dressing for the weather!
Last thing I want to emphasise, that obviously the number one way to be sustainable is to not purchase clothes at all and continue to wear the ones you already have, but the road to sustainable and ethical fashion is a process and these #shopconscious blog posts are not meant to be shaming shopping in any way. I hope that these posts will just help to educate (I am still learning!) more on what goes behind the clothes you wear and what you can help this sustainable fashion movement with your purchases.
Photography by Jordan Lee